Ethnography and Communication: Approaches to Aboriginal Media.

Ethnography and Communication: Approaches to Aboriginal Media

 

 

Bredin, Marian

Source

Canadian Journal of Communication; Summer 1993, Vol. 18, Issue 3, p297-313, 17p

 Abstract
This article examines anthropological conceptions of culture and difference and assesses the relevance of ethnography to cross-cultural communication research. "Postmodern ethnography" and its limitations are considered and other possible theoretical models are suggested. The article concludes with a critical reading of three ethnographic studies of aboriginal media use in North America and Australia.