An exploration of the public face of indigenous cultural tourism in the Australian media
作者
作者職稱:
- 1Institute for Land, Water and Society, Charles Sturt University, P.O. Box 789, Albury NSW 2640, Australia, dspennemann@csu.edu.au
- 2Institute for Land, Water and Society, Charles Sturt University, P.O. Box 789, Albury NSW 2640, Australia
- 3Institute for Land, Water and Society, Charles Sturt University, P.O. Box 789, Albury NSW 2640, Australia
資料來源:
doi: 10.1177/1356766707077697
Journal of Vacation Marketing July 2007 vol. 13 no. 3 239-259
摘要
While there is considerable interest in
Indigenous Cultural Tourism (ICT) in southeastern Australia the extent
to which the
public is actually exposed to information on ICT
products remained unknown. To assess the frequency of information
provided,
a range of Australian newspapers, magazines and
television shows was examined for ICT content. Covering the period
2003—04,
the study found that Australian tourism products
were well covered with on average one item per issue/ show. On the other
hand, ICT products figured only once in every 25
newspaper issues and once in every 13—14 magazine issues/television
shows.
Compounding that low representation, the study
found that ICT products located in the Northern Territory dominate the
media
coverage at the expense of local and in-state
products. The study concludes that current approaches are not working
and that
the industry should engage in the strategic hosting
of visiting journalist programs and media familiarization events
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