Western European countries currently face
much immigration from Eastern Europe and Asia. In Germany, Turkish
migrants are
the largest ethnic minority. Cohabitation is not
yet a success story: some observers even fear the development of two
separate
cultures. Accordingly, public debate about the role
of mass and ethnic media has risen. But what role do mass media and
ethnic
media play in the integration process? What is the
role of'ethnic journalists'?
In this article we discuss theoretical
approaches to integration, cultural identity, and media consumption. We
analyze the
link between all three and present results pointing
to the strong impact an ethnic online community has on the building of
a hybrid cultural identity between majority and
minority culture. We also discuss our findings on ethnic journalists'
acculturation,
self-conception, and audience evaluation.
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