Framing ideology in the niche media:
The Koori Mail's construction of the Redfern riots
- John Budarick
- Monash University, John.Budarick@arts.monash.edu.au
- Debra King
- Flinders University, Deb.king@flinders.edu.au
Source
doi: 10.1177/1440783308097126 Journal of Sociology December 2008 vol. 44 no. 4 355-371
Abstract
The role of niche media in discursively
constructing and deconstructing powerful ideas is often underestimated.
Using the
2004 `Redfern riots' as a case study, this article
investigates how ideological elements of the riots were framed by the Koori Mail, a fortnightly niche Indigenous publication, compared to the more mainstream Sydney Morning Herald and Daily Telegraph.
The research is conducted through a frame analysis of 155 media texts
from these three newspapers. In comparing the niche
and mainstream media, the contribution of the niche
media to the contested nature of debate within the mediated public
sphere
is evident. By keeping the riots within a
socio-political frame, the Koori Mail actively reframed
dominant ideological constructions of racial identity and were able to
construct a more nuanced and politicized
critique of the riots than that offered by the two
mainstream papers.
Keywords
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