Framing Latinas: Hispanic women through the lenses of Spanish-language and English-language news media

作者

1. Teresa Correa
   1. University of Texas at Austin, USA, tcorrea@mail.utexas.edu

資料來源

 doi: 10.1177/1464884910367597

  Journalism August 2010 vol. 11 no. 4 425-443

摘要Abstract

It is argued that the media’s tendency to stereotype minority groups is due, in part, to a weak identification with them. This study compared the frames used by the Miami Herald (MH), an English-language newspaper targeted to general audiences, and El Nuevo Herald (ENH), its Spanish-language counterpart targeted to Hispanics, to explore whether the stronger media identification with the audience affects the type of frames used to depict Latinas. Using framing as a theoretical framework, this investigation found that the MH emphasized the individual achievements of successful women and described them as a new profitable market. ENH highlighted the family sacrifices of successful females and depicted them as family-devoted and sensual. As a result, the greater cultural identification with the audience may avoid manifest negative stereotypes but embrace pan-ethnic stereotypes that, eventually, may become harmful because they contribute to the homogenization and racialization of a group such as Latinas. 

關鍵字

• ethnic media
• framing
• the Heralds
• Hispanic journalists
• Hispanic women
• Latina
• stereotypes